In a message marking the PR Day in Iran, Hamed Shams wrote, “It is heartening to witness the resurgence of public relations in today’s communication-driven era — a time marked by both vast opportunities and complex challenges for media and communication professionals.
We hold the PR profession in high esteem, for it embodies one of the noblest aspects of human life: connection. We deem it essential, as it is tasked with delivering one of society’s most precious assets — awareness.
Creativity and self-sacrifice are prerequisites on this path, where the pursuit of public good and national interest should remain the ultimate goal.
With humbleness and deep respect, I extend my appreciation to my dedicated colleagues in media and public relations for their tireless efforts, innovative spirit, and unwavering commitment.”